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THE OPERATING SYSTEM FOR HOSPITALITY

Technology that turns hotels and inns into Smart Hotels.

AI-powered automation connecting the entire guest journey: from the first visit to your website to the rebooking after checkout. More direct bookings, lower operating costs, delighted guests.

Proven technology in Brazil and the United States, across dozens of hotels.

Pier in Ilhabela
SMART AGENT · 24H
We do! Ocean View Suite, private balcony, $120/night. Shall I book it?
01Automate your operation·
02More direct bookings·
03Cut your costs·
04Delight your guests·
05Grow your profit·
THE GUEST JOURNEY

While your team takes care of hospitality, the platform takes care of the whole journey.

WE INTEGRATE WITH YOUR PMS. Six modules, one continuous flow: from the first click on your site to the invitation for the next stay.

01
Reaching the right guest with Smart MKTSMART MARKETING
Brand-building communication focused on direct sales. Social media content, influencer strategy and paid traffic driving guests to the hotel's website.
02
The guest arrives through Smart SiteSMART SITE
UX designed for simple, clear navigation that leads straight to a completed booking, no friction and no unnecessary steps.
03
Questions? Smart Agent answers instantlySMART AGENT
Always ready to present available suites with up-to-date rates and help the guest decide, 24 hours a day.
04
Every conversation runs through Smart CRMSMART CRM
Artificial intelligence runs the conversation, but your team can take over at any moment, in one click.
05
Smart Journey confirms the bookingSMART JOURNEY
Automated email and WhatsApp messages keep the guest informed with every detail of the stay.
06
Check-in happens before arrivalSMART CHECK-IN
A link lets the guest fill everything in from home, with a photo of their ID and a facial-recognition selfie.
07
The door opens with Smart KeySMART KEY
Room number and code sent automatically, valid until checkout. Afterwards, the flow asks for a review and offers the next stay.
SMART AGENT · LIVE
Presenting the available suites
SMART AGENT

An agent with a face, a voice and your hotel's knowledge.

Always ready to present available suites with up-to-date rates and help the guest decide, 24 hours a day: on the website, on WhatsApp and on video.

→Answers questions and presents available suites with rates, instantly
→Guides the guest all the way to the direct booking, friction-free
→Your team takes over the conversation whenever it wants, in one click
SEE IT WORKING FOR REAL

The conversation that closes the booking happens on WhatsApp.

No prototype: this is the experience your guests would have. The Smart Agent replies instantly, confirms the booking and guides check-in, all in the channel the guest already uses.

Ilhabela
tap here for contact info
TODAY
Hi! This is the Reserva Ilhabela virtual assistant. How can I help? 09:41
Do you have a suite with a balcony for the weekend? 09:41 ✓✓
We do! Ocean View Suite, private balcony, $120/night. Shall I book it? 09:42
Perfect, go ahead and book it. 09:42 ✓✓
Booking confirmed! I've sent your Smart Check-in link: a photo of your ID and a selfie, all from the comfort of home. 09:43
On arrival day you'll get your suite number and door code right here, no queue at the front desk. 09:43
+Type a message
🎤
SMART CRM · THE PLATFORM

From agent setup to real conversations, everything in a single dashboard.

Configure how your Smart Agent behaves, follow every conversation tagged by status and decide, message by message, when the AI answers and when your team steps in.

app.smarthoteis.com.br/crm
Smart CRM
Conversations
Smart Agent
Smart Journey
Check-in
Smart Key
Smart Agent active
Conversations
Booking: Garden SuiteQUOTE
We have availability! The Garden Suite…
Question: late check-inANSWERED
No problem, arrival can be…
Cancellation: Room 12HUMAN
Team took over the conversation
Booking: Garden Suite
AI replies
Do you have a suite with a private garden for two?
We have availability! The Garden Suite has a private deck and a bathtub, $135/night. Shall I send the booking link?
SMART AGENT
Yes, please send it!
→Guided login and setup, no IT needed
→Conversations organized by tags and status
→One switch turns the AI on and off per conversation
FROM ARRIVAL TO REBOOKING

No queue at the front desk. No phone calls. No guest left behind.

SMART JOURNEY · SMART CHECK-IN
Photo ID
A clear photo of the front of the ID
Recognition selfie
Confirms it's really you

Check-in from the comfort of home

As soon as the booking is confirmed, Smart Journey starts the conversation by email and WhatsApp. A link leads to Smart Check-in, with ID and selfie before arrival.

SMART KEY
SUITE 204
4·4·1·2
VALID UNTIL 12PM

The door already knows who's arriving

Suite number and door code sent automatically at check-in time: electronic lock or keypad padlock, valid until checkout.

AFTER CHECKOUT
Thanks for the ★★★★★ rating! How about coming back soon?
COMEBACK10
10% off your next direct stay

Rebooking costs far less

After a well-rated stay, the messaging flow sends offers for a new booking, at the right moment and in the channel the guest already uses.

THE SIX MODULES

They work together or independently, at your own pace.

One platform, one integration, covering the entire guest journey. It plugs into your PMS without changing your day-to-day operation.

01
Smart Site
A website with UX built to drive direct bookings, friction-free.
02
Smart Agent
Answers questions and presents available suites with rates, instantly.
03
Smart CRM
AI runs the conversation; your team takes over whenever it wants.
04
Smart Journey
Email and WhatsApp messaging from first contact to rebooking.
05
Smart Check-in
Early check-in, with ID and selfie, from the comfort of home.
06
Smart Key
Room number and access code, ready at check-in time.

Smart Marketing: the strategy to sell more than 50% directly through your booking engine

An integrated strategy to turn your hotel's presence into more visibility, audience connection, and direct bookings.

Smart Branding
We build a brand that reveals the essence of your hotel. We create or refresh your branding, define your persona and positioning, and craft a unique visual identity.
Smart Content
We produce content that makes your brand desirable and present. Photos, videos, influencers, and creative materials to strengthen communication across social media and digital channels.
Smart Media
We take your message to the right people. We combine SEO, GEO, paid traffic, and digital media to expand reach, drive visitors to the site, and accelerate direct sales.
Guest experienceGuest experienceGuest experienceGuest experienceGuest experienceGuest experienceGuest experienceGuest experience
The real guest experience at a Smart Hotel. Reserva Ilhabela, a platform client.
FAQ

Frequently asked questions

Straight answers about the AI platform for hotels: what it does, how it integrates with your system and how to get started.

About the platform

What is Smart Hotéis?

Smart Hotéis is a technology platform for hotels and inns that uses artificial intelligence to automate bookings, guest service, communication, check-in and room access. Its mission is to turn traditional hotels into Smart Hotels: a better experience for the guest and a simpler, more profitable operation for the hotelier.

Who created Smart Hotéis?

Smart Hotéis was created by hoteliers, out of the operation of Rede Reserva, a Brazilian group of boutique hotels founded by Marcio Franco. Every technology is tested at Rede Reserva's own hotels before it goes to market.

Who is Smart Hotéis for?

Smart Hotéis is built for owners of hotels and inns, owners of hotel groups, hotel management companies and hospitality marketing agencies that want to sell more through the direct channel, cut manual tasks and run with a leaner team. By automating guest service, bookings, communication and check-in with AI, the hotel lowers staffing costs and raises its profit margin.

What problems does Smart Hotéis solve?

Smart Hotéis reduces dependence on OTAs and their commissions, answers guests 24 hours a day without growing the team, eliminates lines and paperwork at check-in, and automates communication before, during and after the stay.

Modules and features

What are the Smart Hotéis modules?

Smart Hotéis has six modules: Smart Site (a website with booking engine and SEO), Smart Agent (an AI agent that serves the guest), Smart CRM (management of conversations and the guest database), Smart Journey (automated emails and WhatsApp messages), Smart Check-in (online check-in with ID and selfie) and Smart Key (room number and access code sent at check-in time). The modules can be purchased together or separately. Apart from the modules, Smart Hotéis offers Smart Marketing, with Smart Branding, Smart Content and Smart Media, to grow direct sales through the booking engine.

What does Smart Site do?

Smart Site is the hotel's website, with its own booking engine and search engine optimization (SEO). The guest books directly with the hotel, with no intermediaries. See a real platform client at reservailhabela.com.br.

What does Smart Agent do?

Smart Agent is an artificial intelligence agent that talks with the guest, answers questions about the hotel, provides rates and availability, and guides the booking. Smart Agent serves guests through the website chat and on WhatsApp; SMS support is in development.

What does Smart CRM do?

Smart CRM centralizes guest conversations and data. AI manages the conversation, and the hotel team can take over at any time.

What does Smart Journey do?

Smart Journey automatically sends emails and WhatsApp messages after the booking, with arrival instructions, plus review requests and return offers after the stay.

How do Smart Check-in and Smart Key work?

With Smart Check-in, the guest sends a photo of their ID and a selfie before arriving. At check-in time, Smart Key sends the room number and the access code, valid until check-out time. The guest goes into the room without stopping at the front desk.

Are other solutions in development?

Yes. Smart Hotéis is developing a revenue management system (RMS) that uses historical data and demand forecasting to adjust rates, PMS + RMS integration, a loyalty points program, integrated payments (Smart Pay) and an app for guests and staff.

Integrations and implementation

Does Smart Hotéis work with my property management system (PMS)?

Yes. Smart Hotéis integrates with the hotel's PMS, always through official APIs, without requiring any change to the daily operation. Integrations already exist with systems such as Cloudbeds, and new integrations are under way. Check with the Smart Hotéis team to confirm your PMS.

Do I need to change my PMS to use Smart Hotéis?

No. Smart Hotéis works as a layer on top of the system the hotel already uses.

What does the implementation process look like?

After signing, the Smart Hotéis team integrates the chosen modules with the hotel's PMS, sets up the AI agent with the property's information and supports the start of operations. The implementation timeline depends on the modules purchased and on the PMS.

Results and markets

What results does Smart Hotéis deliver?

Smart Hotéis focuses on increasing the hotel's direct sales. At Rede Reserva, more than 50% of bookings are sold through its own booking engine, with a smaller team thanks to the platform and AI agents. At Smart Hotéis pilot hotels, operations recorded growth in direct sales compared with the previous year.

Which countries does Smart Hotéis operate in?

Smart Hotéis operates in Brazil and the United States, and the smarthoteis.com website is available in Portuguese and English, with Spanish coming soon. The target markets for expansion are Brazil, the United States and Europe.

Getting started

How much does Smart Hotéis cost?

Smart Hotéis is billed as a monthly subscription (SaaS), priced per module purchased, plus an implementation fee. The final price depends on the size of the hotel and the modules chosen, and is presented in a commercial proposal.

How do I sign up or request a demo?

To sign up for Smart Hotéis or request a demo, fill out the contact form on the smarthoteis.com website or talk to the team on WhatsApp. The Smart Hotéis team presents the platform, assesses the integration with your PMS and sends the proposal.

TALK TO US

Get your questions answered and see the price of each module.

Tell us a bit about your hotel or inn. Our team will come back with a platform walkthrough and a tailored proposal.

→A full platform walkthrough, on demand
→Pricing per module: take only what makes sense
→PMS integration without stopping your operation

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